Life360 Driving Behavior Data Reveals Distracted Driving Trends Across America
April is observed as Distracted Driving Awareness Month by the National Safety Council. To help raise awareness of this epidemic and encourage families to discuss safe driving habits, Life360, the world’s leading family location app and driving safety service, recently analyzed driving behavior data among its users to uncover trends about distracted driving across the United States. Life360 reviewed millions of drives completed by its members during February and March 2017 and found that a cell phone was used on average 1.78 times during each drive. Cell phone use on the road was most prevalent in the Southeastern region of the U.S.
- South Carolina
A breakdown of Life360’s data by city showed that cell phone use on the road was most frequent in New Orleans, with mobile phones used an average of 2.78 times during each drive. In Atlanta, cell phones were used an average of 2.73 times per drive. In Miami, cell phones were used an average of 2.54 times per drive. In Washington, DC, cell phones were used an average of 2.26 times per drive and in Tampa, cell phones were used an average of 2.17 times per drive. Life360 analyzed cell phone use among adults* who used its Driver Protect service between February 1 – March 15, 2017.
Life360 recently expanded its popular family location app with the launch of an in-app driving safety service called Life360 Driver Protect, designed to help families become safer drivers and have peace of mind that loved ones are safe on the road. A key feature of the service includes Safe Drive Reviews, which deliver actionable safety insights about driving behavior when your loved ones are on the road. Incidences of cell phone use, hard braking and rapid acceleration are reported after each drive is completed as well as the top speed reached during the drive. Life360 encourages families to use the reported data to have conversations about how to improve their driving safety.
A recent analysis shows that within two weeks of using the Life360 Driver Protect service, 58% of users reduce their cell phone use while on the road.
“Distracted driving is a serious problem in this country and while technology is part of the problem, technology specifically designed to save lives is part of the solution,” said Alex Haro, co-founder and President of Life360. “We hope all families, couples and friends will discuss with their loved ones the importance of putting the phone down, staying focused on the road, and driving safely.”
To help raise awareness of distracted driving and prompt families to have meaningful conversations about how to improve their safety on the road, Life360 is offering its Safe Drive Reviews feature for free to all Life360 users between April 12 – 18, 2017. Families can download Life360 for iPhone and Android at life360.local.
The full Life360 Driver Protect subscription service includes Safe Drive Reviews, automatic crash detection and emergency response, 24/7 extended roadside assistance, unlimited Place alerts that notify you when loved ones arrive or depart specific places, and 30 days of location history. The service is available in the U.S. within the Life360 app and covers all members of the Family Circle for $7.99 per month or $69.99 per year.
*Life360’s analysis focused on the adult “admin” for each family subscribed to the Driver Protect service to ensure data most likely reflected drivers’ behavior vs. passenger activity. Life360 Driver Protect travels with all family members on their smartphones, whether they are the driver or the passenger.
View an infographic by Life360 sharing data about distracted driving.
Life360 is the world’s largest network for families available for Android and iPhone. Using proprietary location-based technology and bank-level security, Life360 processes over 1.5 billion location requests per day and enables over 50 million families to stay coordinated and know that their loved ones are safe. Though the app, families privately share their locations, communicate with ease, and receive alerts when loved ones arrive or depart home, work or school. Life360 delivers peace of mind to make family life easier. Founded in 2008, Life360 has raised $76M in venture financing and is headquartered in San Francisco. For more information, visit life360.local.